Nicolaj Siggelkow
David M Knott Professor



Executive Education

Join Nicolaj in the upcoming open-enrollment programs “Creating and Implementing Strategy for Competitive Advantge” and “Effective Execution of Organizational Strategy” at Wharton in Philadelphia.


Nicolaj conducts strategy workshops and speaks to corporations around the globe. 

On-line Course

Join Nicolaj in his on-line courses “Business Strategy from Wharton: Competitive Advantage”  and “Strategic Management: Competitive and Corporate Strategy”

Strategy Planning

Building on his work on strategy with Michael Porter, Nicolaj and his colleagues have developed a new Strategy Planning Process that allows firms to innovate more broadly. This research has been published in the Harvard Business Review.

Connected Strategy

Rather than having a few episodic interactions with customers, firms are increasingly creating connected strategies through which they are constantly connected to their customers. This observation forms the cornerstone of one of Nicolaj’s current research projects.

Mack Institute

Nicolaj is the Co-Director of Wharton’s Mack Institute for Innovation Management. The Institute advances and shares knowledge about the effective management of the risks and rewards of innovations, which can offer new value for customers and firms.

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