David M Knott Professor
Join Nicolaj in the upcoming open-enrollment programs “Creating and Implementing Strategy for Competitive Advantge” and “Effective Execution of Organizational Strategy” at Wharton in Philadelphia.
Building on his work on strategy with Michael Porter, Nicolaj and his colleagues have developed a new Strategy Planning Process that allows firms to innovate more broadly. This research has been published in the Harvard Business Review.
Rather than having a few episodic interactions with customers, firms are increasingly creating connected strategies through which they are constantly connected to their customers. This observation forms the cornerstone of one of Nicolaj’s current research projects.
Nicolaj is the Co-Director of Wharton’s Mack Institute for Innovation Management. The Institute advances and shares knowledge about the effective management of the risks and rewards of innovations, which can offer new value for customers and firms.